Label unlocks sleepwear secrets
New nightwear player Sleep Secrets is promising to shake up the luxe sleepwear and loungewear category with a range of high quality women's pieces. As company principal Linda Wood confirmed, the label, which launched at Fashion Exposed in February, was founded around "timeless pieces designed with the modern woman in mind."
Sleep Secrets received strong exposure from Fashion Exposed, she added.
"I enjoyed the show and it was great to receive feedback from people in the lingerie and sleepwear business. My label received an enthusiastic response for my launch collection, and I received good interest from stockists."
Centred on bamboo fabrications and a strong design element, Sleep Secrets is an Australian owned and designed label supported by "a very glamorous online boutique."
"It is the place to shop for luxury sleepwear with a practical purpose; stylish and elegant, no cutesy prints here. The eco-fashionistas out there will love that the garments are made from bamboo fibre, which is sustainable and has excellent wicking properties to keep you cool and dry."
Presented in a co-ordinating pyjama bag, with an optional personalised greeting card, Sleep Secrets sleepwear embodied the finer things in life, Wood said.
"If Sleep Secrets has a feeling then it is - evening, the glamorous hours, the time for celebrating life, glowing candle light, a glass of wine... time to kick back and be waited on."