Cake & Hot Milk: the taste of success
With a baby boom in full swing, two rapidly growing maternity lingerie labels look set to take buyers by storm at FASHION EXPOSED next February
New Zealand based maternity lingerie label HOTmilk is designed to celebrate “the sexy, sensual woman inside the loving mother” and created a strong buzz among buyers at previous FASHION EXPOSED trade fairs.
As its founders attest, the brand’s ethos is that pregnancy and new motherhood shouldn’t mean dull maternity lingerie. “Our philosophy is about empowering women, to remind them that they are beautiful confident and sexy!”
“Our designs are an expression of sensuality and are created from all the moods of a women, whether that be; pretty and feminine, sexy and sensual or simply romantic and beautifully witty.”
Australian maternity lingerie label Cake Lingerie also specialises in the creation of exquisite, high fashion maternity and nursing under garments. Cake was born in 2008 when its founder; Tracey Montford was hunting for beautiful maternity lingerie during her pregnancy but found herself faced with matronly, unflattering product.
Blending luxury and function through contemporary design, quality fabrics and superior workmanship, Cake maternity lingerie is designed with a standout attention to detail inspired by vintage old-school glamour, and has also proven a hit at previous FASHION EXPOSED showcases.
HOTmilk and Cake maternity lingerie will be on show among a multitude of leading edge lingerie and intimate apparel brands at FASHION EXPOSED, Sydney Exhibition Centre, 14-16 February 2010.