FASHION EXPOSED BUSINESS SEMINARS
Short, sharp and business focused, the Fashion Exposed Business Seminars
will arm you with the tools and knowledge to buy better and sell more.
These complimentary seminars will be held in 45 minute sessions within Fashion Exposed.
Seats are limited, so reserve your spot to avoid disappointment.
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SEMINAR 1 - 10.30AM - 11.15AM, SUN 12 FEB
Trends Exposed
Jen Sherrin, WGSN
Understanding the
Spring/Summer
2012 trends
Jen Sherrin has worked with WGSN for 7 years as the National Sales Manager. WGSN is the leading online fashion trend-analysis and research service providing creative and business intelligence for the apparel, style, design and retail industries.
wgsn.com »
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SEMINAR 2 - 1PM - 1.45PM, SUN 12 FEB
Business Exposed
Kate Hurst, Hurst & Co.
Discover the key
components for
fashion business
success
Kate Hurst is the founder and principal consultant at Hurst & Co, a consulting firm which assists emerging brands to build their public profile and grow their business. She provides consulting services in the areas of business strategy, communications and strategic planning, creative and design consultancy, professional development, and partnership and funding.
hurstandco.com.au »
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SEMINAR 3 - 3.15PM - 4PM, SUN 12 FEB
Digital Exposed
David Easton & Jarrad Collings, Reborn
Learn how you
can increase
exposure online for
your retail business
David Easton Co-founder & Director
A self-taught digital and strategist and technologist, David earned his stripes with a client portfolio including Estee Lauder, ASX, Colgate Palmolive, Fairfax Digital and Tourism Ireland.
Jarrad
Collings Creative Director
Jarrad leads the creative direction for REBORN's clients and oversees that all creative work goes beyond client expectations. Over his extensive career in digital he's worked on the likes of Smirnoff, Pizza Hut, Toyota, Johnson & Johnson, Universal Music, EA Games, Baileys, NRMA and True Alliance.
reborn.com.au »
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SEMINAR 4 - 4PM - 4.45PM, SUN 12 FEB
Retail Exposed
KATE VANDERMEER, iSpyStyle
Gain insight into
the latest global
retail trends
iSpyStyle is a creative agency offering branding, marketing, strategy and digital communications for the retail, fashion and design industries. Kate has worked with
WGSN, L'Oreal Melbourne Fashion Festival, Alice Euphemia, French Connection, Mimco, Fashion Group International, Ragtrader and The Coolhunter.
ispystyle.net »
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SEMINAR 5 - 9.30AM - 10.15AM, MON 13 FEB
Regional Exposed
Phoebe & Robert Garland, Garland & Garland Fashion
Learn how to
maximise your
regional boutique
business
Garland & Garland Fashion is a leading fashion agency based in Sydney Australia. Between the two of them, Phoebe & Robert Garland have over 50 years sales experience, backed with over 35 years experience in the fashion industry. Garland & Garland Fashion are regular contributors to Fashion Exposed Online & Ragtrader, and are regularly sought for comment from various media on the latest business fashion topics and issues.
garlands.com.au »
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SEMINAR 6 - 12PM - 12.45PM, MON 13FEB
Trends Exposed
Tony Bannister, Scout
Unearthing the
global trends for
retail, catwalk and
the consumer
Tony Bannister created and leads the Australian based, international trend forecast company, SCOUT via an online subscription based web site and hard copy trend books. SCOUT, is a hands-on business which works closely with leading, global retailers and fashion brands on strategy, marketing, product direction and development.
scout.com.au »
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SEMINAR 7 - 2PM - 2.45PM, MON 13 FEB
Digital Exposed
Simon Goodrich, Portable
Discover
e-commerce &
social media tips for
fashion brands
Simon Goodrich is co-founder and Managing Director of Portable, a digital studio with offices in Melbourne, Sydney and New York. Portable curates content; showcasing online video at portable.tv, fashion designers through Portable Shops and by staging national events through Portable Talks.
portableshops.com »
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SEMINAR 8 - 3PM - 3.45PM, MON 13 FEB
Customer Exposed
Mark Fletcher, Shopworks Science
Understanding
shopper insights to
inform retailers
Mark Fletcher is one of Australia's most experienced shopper researchers and a Director of Shopworks Science; an international shopper research consultancy that uses shopper insights to inform retailers about who, what, where and how their customers are shopping.
shopworksscience.com.au »
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SEMINAR 9 - 11.15AM - 12PM, TUES 14 FEB
Selling Exposed
David Sibel, Boo Radley
Discover how you
can achieve an 80%
sell through on new
arrivals at full margin
New Arrivals do not wait to be sold. Find out what you can do to drive your business and ensure a high sell-through rate even in a slow economy. Boo Radley has grown 5 fold in the past 4 few years to be one of the largest labels in the southern hemisphere. With a production and distribution centre in China and headquarters in Melbourne, Boo Radley constantly looks to proactive communications strategies to ensure ongoing and consistent growth. David Sibel is the Managing Director of Boo Radley and he will be discussing the success of the label and how he helps boutiques attains sell through rates at full margin well over 80% .
booradley.com.au »
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