1. What is going on at the fair?
2. When is the fair open?
3. Who can attend?
4. How much does it cost to attend?
5. What sort of ranges will I see?
6. Do I need to register to attend as a visitor?
7. What happens when I register?
8. Can I change my registration details or check my details?
9. When can I expect my Visitor Access Card?
10. What if the name or company on my card is not correct?
11. What if I forget my card?
12. Can I still attend if I have not registered before arriving?
13. What do I need to bring as business identification?
14. Can students attend?
15. Can I bring my family to have a look?
16. Are there child-minding facilities?
18. Where is the fair being held?
19. How do I get to the venue?
20. Are there special travel packages available?
21. Do I need a Visa to visit Australia?
22. How many exhibitors are there?
23. Can I exhibit at the Fair?
25. Who organises this Fair?
1. What is going on at the fair?
Fashion Exposed
Fashion Exposed will be returning to Melbourne from 29 - 31 August 2010 to showcase fashions Autumn/Winter collections in its usual sophisticated style. Attracting around 600 exhibitors and thousands of visitors Fashion Exposed Sydney incorporates the co-located fashion events Preview, the Bags & Accessories Fair and the Australian Shoe Fair.
Salon Shows
Exhibitor Salon Shows will be held daily during the Fair. Shows run for approximately 20 minutes. Attendance is free, however seating is limited. For more information on who was on show at the Sydney Fair in February click here.
debut
Now entering its 10th season, Debut continues to provide support for talented new names and offers an invaluable launch-pad for independent designers hoping to gain recognition in this highly competitive industry. Created for new and emerging Australian and New Zealand designers, debut is a showcase and competition that encompasses every major category of contemporary fashion as well as accessories ranging from bags to millinery and jewellery. Each season, the categories Best Apparel Collection and Best Accessory Collection are showcased at the Fair. Click here to view more details
preview
Featured alongside FASHION EXPOSED, preview showcases established designers and the best new talent emerging from Australia. Over 150 labels will showcase their Autumn/Winter ranges.
junior
The
exciting, colourful precinct is in direct response to exhibitors’ and
buyers’ requests for a one-stop section that includes the top end boutique
labels that previously comprised preview
junior. Click here for more info
The Bags & Accessories Fair
Featured alongside FASHION EXPOSED, a dedicated Fair featuring handbags and accessories. Click here for more info
Australian Shoe Fair
The Australian Shoe Fair was developed in 2006 as a
result of demand from suppliers and industry stakeholders for a high quality,
industry operated and truly independent footwear Fair for the Australian market.
The Fair is now held twice a year; Sydney in February and
Melbourne in August/September, co-located with Fashion Exposed, Preview and the Bags & Accessories Fair.
Click here for more info
ARA Hot Half Hours
Free sessions to help you increase profits in your retail businesss. Click here for more info
Live Look Books
Combine the intimacy of a salon-style floor show with sharp commentary and great
styling and music, and you get Live Look Book, the hot attraction at Fashion
Exposed & preview. Click here for more info
2. When is the fair open?
Sunday 29 August 2010 10am – 6pm
Monday 30 August 2010 9am – 5pm
Tuesday 31 August 2010 9am – 4pm
3. Who can attend?
Fashion Exposed is a Trade Only Event. Entry is restricted to bonafide members of the fashion & accessories industry and over the age of 16. Business ID may be required upon entry eg. Business card, letterhead or company documentation containing your company ABN. You may also be asked for personal identification such as a drivers licence to substantiate your identification.
Those not involved in the fashion & accessories industry will not be admitted. Selling or promotion of products/services to exhibitors is not permitted. No photography or sketching permitted.
Final year Students enrolled in fashion studies at a tertiary level may attend the Fair after 1.00pm on Tuesday 31 August 2010 only. Students are not required to register. Course Administrators must apply in writing to the Organiser prior to the event in order to bring class groups to the Fair. Email fashion@aec.net.au Student passes are issued onsite from the Registration Desk.
4. How much does it cost to attend?
Once registered as a bone fide trade visitor, attendance is free.
5. What sort of ranges will I see?
You will see thousands of new & well established labels of the broadest ranges including accessories, activewear, belts, bridal/eveningwear, boutique childrenswear, boutique womenswear, casual lifestylewear, childrenswear, classic & directional menswear, denim, eyewear, footwear, soft furnishings, handbags, hats, homewares, hosiery, infantwear, intimate apparel, jewellery, licensed apparel, luggage, manchester, retail services, sportswear, streetwear, surfwear, swimwear, ties, urbanwear and womenswear. Click here to see which labels were on show in Sydney.
6. Do I need to register to attend as a visitor?
Yes, all visitors must register if they are wanting to attend the Trade Fair. Online registration will be available soon. Alternatively complete the registration form and return by fax to 03 9654 5596. If you do not have a Trade Invitation tel 03 9654 7773 and one will be sent to you.
IMPORTANT INFORMATION Visitor Access Cards from previous fairs do not permit access to August 2010. You will need to re-register to receive a new Visitor Access Card valid for the Melbourne Fair.
7. What happens when I register?
If you register online (available soon) you will receive an emailed confirmation that gives you a summary of your registered details as well as your registration identification number. Once you are verified as a relevant Trade Visitor, your Visitor Access Card with be mailed approximately 2 weeks prior to the Fair.
If you fax us your registration – your registration will be processed and your Visitor Access Card will be mailed approximately 2 weeks prior to the Fair.
8. Can I change my registration details or check my details?
Yes, if you need to check what details have been registered please telephone the FASHION EXPOSED Visitor Info Line on 1300 727 430. Your registration can also be altered onsite at the registration desk at the entrance to the Fair.
9. When can I expect my Visitor Access Card?
Visitor Access Cards will be mailed from July 2010. If your registration is received prior to 23 August 2010 your Visitor Access Card will be mailed to you, otherwise you can collect the card at the onsite registration desk when you arrive at the Fair.
Visitor Access Cards from previous Fairs are not valid for the Melbourne 2010 Fair.
10. What if the name or company on my card is not correct?
If your card contains incorrect information bring it along to the registration desk at the entrance to the Fair where the operators can print a new card for you on the spot at no charge.
11. What if I forget my card?
Registered visitors may obtain replacement cards at the registration desk at the Fair without filling out another registration form. You will already be on our database. Simply bring business identification with you.
You can also bring your printed registration to the Fair and collect your Visitor Access Card by scanning the barcode at the e-Badge Desk.
12. Can I still attend if I have not registered before arriving?
Yes, you are welcome to register at the onsite registration counter at the entrance to the Fair. We recommend pre-registrations so that you can avoid any queues. All registrations will require business identification.
13. What do I need to bring as business identification?
Relevant identification includes: business card, letterhead or company documentation containing your company ABN. You may also be asked for personal identification such as a drivers licence to substantiate your identification.
14. Can students attend?
Final year Students enrolled in fashion studies at a tertiary level may attend the Fair after 1.00pm on Tuesday 31 August 2010 only. Students are not required to register. Course Administrators must apply in writing to the Organiser prior to the event in order to bring class groups to the Fair. Email fashion@aec.net.au Student badges are issued onsite from the Registration Desk.
15. Can I bring my family to have a look?
No. As this is a business event, entry is restricted to persons involved in the fashion industry and over the age of 16.
16. Are there child-minding facilities?
No, these facilities are not available at the venue
18. Where is the fair being held?
FASHION EXPOSED is being held at the Melbourne Exhibition Centre, Southbank
Melbourne Exhibition Centre
2 Clarendon Street
Southbank, Victoria, Australia
Web www.mcec.com.au
Click here to download a detailed location map of the Melbourne Exhibition Centre and click here for all your travel and accommodation details.
19. How do I get to the venue?
The Melbourne Exhibition Centre is centrally located less than 10 minutes from the Melbourne central business district, in close proximity to the airport and well served by public transport.
Click here for all travel and accommodation details.
20. Are there special travel packages available?
Yes. Special hotel rates and domestic airfares are available for visitors and exhibitors to the FASHION EXPOSED Trade Fair. For all travel and accommodation options contact the official travel agents The Lido Group directly on email exhibitions@lido.com.au or telephone 1800 817 339 (within Australia only) or +612 8585 0833 (if calling from outside Australia) or visit their website www.lido.com.au
21. Do I need a Visa to visit Australia?
Most International visitors to Australia will require a Visa to enter the country. For Government details on Visas visit Australian Government Immigration site at www.immi.gov.au. Remember if you need to make a Visa Application make sure you do so well in advance as there is usually a processing period involved.
If you require a letter of invitation to support your application complete one of the forms below and return to Australian Exhibitions & Conferences Pty Ltd.
For a Visitor letter of invitation click here
For an Exhibitor letter of invitation click here
22. How many exhibitors are there?
There will be more than 500 exhibitors from Australia and New Zealand showcasing the latest Autumn/Winter collections. Click here to see who exhibited at Sydney in February 2010.
23. Can I exhibit at the Fair?
To enquire about exhibiting at FASHION EXPOSED Autumn/Winter Fair (29 - 31 August 2010) or the Spring/Summer Fair (6 - 8 March 2011) contact Australian Exhibitions & Conferences on +613 9654 7773 or email fashion@aec.net.au for more details. Or, click here to register your interest directly.
25. Who organises this Fair?
The Organiser of the event is Australian Exhibitions & Conferences Pty Ltd.
Australian Exhibitions & Conferences Pty Ltd
Level 2, 267 Collins Street
Melbourne, VIC 3000
Tel: 03 9654 7773
Fax: 03 9654 5596
Email: mail@aec.net.au
Web: www.aec.net.au





