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Fashion Exposed Online is the fortnightly e-Newsletter providing entertaining, up to the minute industry relevant news, features and commentary.

To read the latest edition visit www.fashionexposedonline.com.au or click here to subscribe.


12 May 2011

Premiere launches in Melbourne

PREMIERE is the most recent edition to Australian Exhibitions & Conferences' fashion portfolio, providing an exclusive designer platform upon which to view luxe labels in an intimate, boutique, buying environment. This coming August, following the success of the Sydney fair, we are pleased to announce that PREMIERE will launch in Melbourne.
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Junk Clothing and Socialight

Junk Clothing and Socialight are two very different brands, one fast fashion and the other a designer label, but Amanda Conner of Downtown says "that together they work well". Both brands will be on the same stand at the forthcoming Fashion Exposed in Melbourne, because in Amanda's experience "retailers tend to take both labels and it provides a good cross-over for their customers".
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11 April 2011

Revamped Pizzuto returns

Sydney based womenswear brand Pizzuto is preparing to promote its recent re-branding at the upcoming Melbourne Fashion Exposed.
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Boo Radley heads for Melbourne show

Melbourne brand Boo Radley is preparing to showcase its latest ranges at Fashion Exposed Melbourne.
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15 March 2011

Debut winner to launch in style

With its market launch taking place this week, the timing of Melbourne label Where Lovers Lie's Debut win could not have been better.
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Belle Creations eyes growth

Leather accessories specialist Belle Creations is ramping up its marketing activities with a new website and increased promotional activity in a bid to raise its brand profile.
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Lingerie labels' moment of fame

Fashion Exposed lingerie exhibitors found themselves in the media spotlight when TV show A Current Affair put underwear under the microscope.
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2 March 2011

Shop for Shops revamps offer

Shop for Shops has been busy with new branding, a new catalogue, new range of products and a near complete reduction in already competitive pricing - with 95 per cent of all prices reduced.
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Picture perfect swimwear hits fair

A new swimwear brand embodying Australia's beachside way of life and unique creativity is set to make its debut at Fashion Exposed next month.
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Playhouse poised to steal the show

Local operator Playhouse Fashions is preparing to showcase its wide-ranging womenswear offer at the upcoming Fashion Exposed.
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16 February 2011

Menswear challenger hits fair

New exhibitor Wayward Heir will add some roguish charm to the menswear offer at Fashion Exposed when it debuts at the Sydney fair.
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Juko to conquer home market

Born in Australia, a star overseas, jewellery and accessories brand Juko is returning home to give its birthplace a piece of the action; and it's doing so by showing at Fashion Exposed Sydney.
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A world of lingerie

Despite being a relatively new player in the intimates game, Baci Lingerie is taking the global market by storm, and the next stop on its whirlwind tour is Australia.
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31 January 2011

Fashionising confirmed as partner

Online blog hub, street style scrapbook, trend spotter and fashion opinion leader fashionising.com has been confirmed as a media partner for the upcoming Fashion Exposed in Sydney.
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Cambridge heads for Sydney

Heritage menswear brand Cambridge & Co is making its first ever appearance at Fashion Exposed, with a view to expanding its market reach.
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13 January 2011

The re-invention of knitwear

A unique Polish label created using linen yarn and heritage European knitting equipment will be making its debut at Fashion Exposed Sydney in March.
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Style blogger partners with fair

Sydney fashion blog thesydneygirl.com has been confirmed as a key media sponsor at the upcoming Sydney Fashion Exposed.
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14 December 2010

Infantwear a gift to buyers

Adding a dose of fun and magic to the childrenswear offering at Fashion Exposed, infant clothing brand Just Hatched will be showcasing its gift-friendly offer at the fair with a view to wooing new customers.
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The fuss-free label for men

No frills, high style men's brand Connor will be bringing its unique ethos that "fashion is important, but so are quality, price and the in-store experience" to the menswear offering at Fashion Exposed in March.
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1 December 2010

Resortwear's next big thing

New Zealand based glam resortwear label Mena has its sights set on clinching new markets and will be promoting its unique offer to that end at Fashion Exposed Sydney.
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Colourful label to hit fair

Fashion label Natalie Chapman is set to bring a splash of colour to the womenswear offering at Fashion Exposed from 6-8 March 2011.
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17 November 2010

Millinery label to star at fair

Known for adorning the heads of celebrities, millinery label Memsahib will also be adding a touch of glamour as well as an expanded range to the hat offer at Fashion Exposed in Sydney.
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Interior designer transforms fashion

Built on simplicity and style, White Label by Noba Design is poised to showcase its offer for curvier women when it hits Fashion Exposed in Sydney.
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5 November 2010

Pizzuto and Pink Sparrow on show

High end label Pizzuto is targeting new markets with its "younger sister" Pink Sparrow, with both labels set to show at Fashion Exposed Sydney.
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Mimpi Manis at Fashion Exposed

Bringing a sense of fun and fantasy to Fashion Exposed, wholesaler Mimpi Manis will be a highlight of the trade fair's childrenswear offer at the upcoming Sydney instalment.
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21 October 2010

Alquema's rapid response offer

Alquema will utilise its upcoming presence at Fashion Exposed to promote a market-responsive strategy for retailers keen to adapt quickly to changing demand.
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Style for boys of all ages

Sydney based men's and boys' apparel specialist Maurio will be promoting a number of new additions to its existing offer at the upcoming Fashion Exposed.
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Errol Arendz' new distribution

Footwear company Denstock has picked up the distribution rights to high end South African brand Errol Arendz, promising a firm footing in the Australasian market for the label.
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Estilo brings style injection to fair

High end shoe and accessories brand Estilo Emporio will enable buyers to give their product offering a stand out boost when it showcases its ranges at the Australian Shoe Fair next February.
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8 October 2010

New fair a vital source

Australian importers will soon have a unique forum in which to maximise their global sourcing activities on home ground, when Australia's only multi-nation sourcing fair launches in Melbourne next month.
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Exhibitor offers formal style for kids

Queensland children's formalwear specialist Execukids will be showcasing its unique offer for the first time at the forthcoming instalment of Fashion Exposed Sydney.
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Tarocash brings unique offer to fair

Leading menswear brand Tarocash has confirmed it will be promoting its range of wearable, style-conscious menswear at the forthcoming Fashion Exposed in Sydney.
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29 September 2010

Contest winner to team with Billabong

Fashion Exposed's visual merchandising competition Spirit of the Season has sparked a new visual merchandising alliance involving Billabong, after contest winner Lara Camilleri captured the surf giant's essence with an eye-catching display.
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Style Melbourne's top fair picks

Leading online fashion hub Style Melbourne has hailed Fashion Exposed Melbourne as a hot spot for must-have labels. Here, Style Melbourne's Sarah Willcocks shares her top five picks from the fair.
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New e-commerce tool targets fashion niche

IT specialist Niche Fashion Technology is promoting its new apparel and fashion shopping cart e-commerce platform to small to medium sized fashion retailers and wholesalers.
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10 September 2010

Exhibitors wrapt as fair wraps

Fashion Exposed exhibitors were upbeat following the latest Melbourne instalment of the show, with many citing the event as a return to confidence for the sector.
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Melbourne event up on last year

Surpassing last year's show in terms of visitor numbers, Melbourne Fashion Exposed has been hailed as a success, with visitors numbers up despite continued economic pressures and recent trading uncertainties due to the hung parliament.
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29 September 2010

Fashion that works miracles

A pair of jeans that really fits is a treasure indeed, so it follows that the response to a jeans brand that promises women will look "10 pounds lighter in 10 seconds" has been nothing short of miraculous.
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Cutting edge style stitched up

New Zealand brands have always had a towering reputation for their integrity and innovation and Auckland based label Stitch Ministry is no exception.
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Suits for all seasons

Founded to empower men to dress to impress, Zenetti's rise to distinction over the 15 years since its launch has seen it become the go-to brand for men who like to meld timeless style with a fresh take on masculinity.
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View Melbourne 2010 Latest news Archive

View Sydney 2010 Latest news Archive


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