Fashion Exposed Online is the fortnightly e-Newsletter providing entertaining, up to the minute industry relevant news, features and commentary.
To read the latest edition or subscribe to the e-Newsletter visit www.fashionexposedonline.com.au
Streetwear feast hits Melbourne
The home city of street style and laneway art is hotting up to host the Asia Pacific's first ever tradeshow and public expo for the streetwear sector. Taking place from 26 to 28 February in the heart of Melbourne, ground breaking street style showcase Buffet promises a feast of clothing, accessories, footwear and contemporary & street design and culture.
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Fashion Exposed wraps up 20th season
Sydney February 14 - 16, 2010: FASHION EXPOSED returned to the Sydney Exhibition Centre with the same burst of excitement and enthusiasm felt 20 seasons ago at the fairs inception.
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Fashion Exposed a stand out event
Industry defied punishing heat and humidity at Fashion Exposed to participate in what many are now describing as a highlight of the trade fair's 20-season history. Fashion Exposed and the co-located Australian Shoe Fair reported strong visitor attendance, up (collectively across the fairs) by 30 per cent up on last year's event.
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Debut Winners Announced
Today, on the opening morning of Australia’s largest fashion trade event FASHION EXPOSED, Debut finalists presented collections to a panel of industry experts, each vying for the chance to share in a total prizepool in excess of $20,000.
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10 February 2010
Hot half hours a boon to retailers
With recent retail figures momentarily denting confidence, the Australian Retailers Associations Hot Half Hours at Fashion Exposed are a timely boon for trade fair visitors.
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Made Right Here clothing launches
This month will see the launch of a new label created specifically to defy the offshore relocation of Australian manufacturing. Fashion consultancy Australian Fashion Partners (AFP)'s aptly named ‘Made Right Here' brand will launch mid-February.
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Yuu spreads style far and wide
Melbourne born ladies lounge and sleepwear label Yuu will soon be spreading its classic, timeless style further afield, thanks to the appointment of two new agents.
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From catwalk to high street
Fashion Exposed's new workshop program dissecting the high street interpretation of catwalk trends looks set to give retailers a potent commercial edge. Led by iSpyStyle director and Exposed Online columnist Kate Vandermeer, the Runway to Reality workshops will cover menswear, retail tips and a top down approach to trends.
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Stylehunter at Fashion Exposed
With an inside track on the world of brands, leading online fashion forum and catalogue hub Stylehunter.com will be on hand at Fashion Exposed to share its expertise on all things style.
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Half a million reasons to party
With Fashion Exposed gearing up to celebrate its 20th season as the clothing sector's leading trade fair, organiser Australian Exhibitions & Conferences (AEC) is celebrating another important milestone, in the form of over $500,000 invested in the fashion industry to date.
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27 January 2010
Gorgeous signs up to Fashion Exposed
Leading make-up brand Gorgeous has confirmed its participation at Fashion Exposed as the official cosmetics sponsor for the Salon Shows and Live Look Books, promising to bring a fresh faced beauty to all participants
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Growing label stitches up markets
Streetwear label Pink Stitch is undergoing a dramatic growth spurt led by its successful entry into the US market. Designer Maryanne Petsinis confirmed the label entered the American market last year and was preparing to show its winter 2010 range in the US next month.
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Fashionising a boon to retailers
Retailers attending FASHION EXPOSED look set to gain invaluable insights and updates from leading trend forecaster and online fashion forum Fashionising.com, which has been confirmed as media partner for the trade fair.
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14 January 2010
Wings spread for Two Birds
Western Australian label Two Birds is looking to spread its wings, heading eastwards with a strategy to raise its brand profile in the high-end womenswear market of the eastern states.
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Sex and the Gritty on show
Australian workwear and safetywear giant Bisley has confirmed its attendance at the upcoming FASHION EXPOSED in February. Boasting a heritage dating back more than five decades, Bisley is widely seen as one of the local market's stalwarts and a byword for integrity and reliability.
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9 December 2009
Debut Finalists Announced
Concluding the first round of judging, FASHION EXPOSED is pleased to announce the names of the 12 up-and-coming fashion designers set to compete in this season’s Debut competition.
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Portalogue takes legwork out of orders
A new web-based order management system looks set to revolutionise the way fashion companies, large or small, do business. Registered trademark Portalogue was developed by Portalogue managing director Tim Pope, who confirms the system, combining the web-specific word "portal" with the "catalogue" concept, now boasts over a thousand registered retailers.
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Luxe streetwear set to wow
Two new streetwear brands catering to discerning guys and girls look set to offer the highly saturated sector a fresh, deluxe take on streetwear that owes much to the artistic and design talent of their founder.
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Fruit of the loom to land in Oz
Iconic US T-shirt and casual apparel brand Fruit of the Loom will launch at FASHION EXPOSED under the banner of Sydney company RLP Distribution. With a heritage spanning 150 years, the globally recognised brand would take on the likes of Bonds and Hanes in the Australian market, confirmed RLP general manager Michael Wargent.
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Knitwear Queen’s industry accolade
Renowned but notoriously modest fashion designer Vivian Chan Shaw is said to have been delighted to receive a Lifetime Achievement Award at the recent Fashion Group International of Sydney Awards for Excellence 2009.
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Too good to sleep in?
Buyers on the hunt for standout womens sleepwear will be spoiled for choice at next February’s FASHION EXPOSED, as eco-friendly label Misoh joins a host of other exhibitors in the womens sleepwear and intimate apparel categories.
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Body Wrap shapes up nicely
Revolutionary shapewear brand Body Wrap looks set to take intimate apparel buyers by storm when it takes to the stands at FASHION EXPOSED. The brand’s collection of revolutionary seam-free undergarments offers wardrobe solutions for any woman wanting to make the best of her natural assets.
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Hot brand struts into shoe fair
Andrea & Joen will take its place among multitudes of women’s shoes showing at the AUSTRALIAN SHOE FAIR next February, with a view to expanding its offer and regional retail presence.
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24 November 2009
Vanguard forges new ground
Hip Brisbane based clothing label Vanguard is staking out new territory at home and abroad, having signed as a first time exhibitor at FASHION EXPOSED and been picked to take part in a high profile US showcase G'day USA.
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Debut contestants named
FASHION EXPOSED's design awards program Debut has unveiled a strong line up of contestants for the upcoming Sydney 2010 schedule, spanning women's and men's apparel, as well as accessories and footwear.
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Keeping it real: runway looks edited
FASHION EXPOSED has added to its schedule of fashion events with a new feature showing attendees how to commercialise the latest trends.
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Denim brand sizes up market
Full-figured jeans label Embody Denim is preparing to up-size when it makes its first appearance among hundreds of cutting edge wholesale apparel brands at FASHION EXPOSED in 2010.
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Cake & Hot Milk: the taste of success
With a baby boom in full swing, two rapidly growing maternity lingerie labels look set to take buyers by storm at FASHION EXPOSED next February.
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Fly London creates buzz in Sydney
Sydney based designer shoes specialist Sapato Imports has picked up the distribution rights to cutting edge shoe label Fly London. Produced in Portugal and targeted at "men's and ladies' fashion conscious heads", the brand distributes its unique designer shoes to more than 20 countries, as Sapato's Adam Westheimer confirmed.
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10 November 2009
Indian labels launch in Oz
A New South Wales based company representing Indian designers specialising in western and ethnic women’s apparel has announced plans to launch two new brands to the Australian market in early 2010.
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Children’s shoes specialist launching breast awareness charity range
Children’s wholesale designer shoes specialist Skeanie has launched a range for breast awareness charity The McGrath Foundation. Effective until 30 September 2010, Skeanie is donating $1.50 per pair of "Love Me" shoes sold to the charity.
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Queensland based childrenswear supplier Bright Bots is growing up in more ways than one, with plans to expand its ‘eco' Ecoboo range, while also forging links in the export market for the Bright Bots, Max and Tilly and Ecoboo brands.
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27 October 2009
Vix swimwear goes on show
Swimwear label Vix is set to take the Australian market by storm when it makes its first appearance to leading industry buyers early next year. The high end label, created by designer Paula Hermanny, features the colours and allure of her native Brazil.
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Boo Radley spreads wings
Melbourne based womenswear label Boo Radley is expanding in more ways than one, with a new sub brand set to launch early next year, and the beginnings of a retail expansion drive and overall business revamp already set in train.
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4 October 2009
Bedtime story grows up
Sleepwear label Pickles & Loop has faced off cautious consumer sentiment to record growth of around 20 per cent for FY09. The company attributed its recent success to an enhanced product range and customer service, co-director Lisa Ross confirmed.
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Italian style to hit Sydney
The Australian agent for high end Italian menswear label Pisko 18 is preparing to break into the Sydney market, having confirmed its participation at FASHION EXPOSED next February, following a successful launch at Melbourne FASHION EXPOSED earlier this year.
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30 September 2009
Swimwear label's first splash
Australian made boutique swimwear label April Marie will showcase an expanded product offer when it makes its FASHION EXPOSED debut in Sydney next year. Renowned for its photographic printed swimwear pieces, the Melbourne brand will launch a range of accessories and beachwear at the trade fair.
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New student showcase launches
From early next year, fashion design students will have an opportunity to showcase their talent at one of the fashion sector's foremost industry events. Commencing with FASHION EXPOSED Sydney 2010 from 14 - 16 February 2010, the trade fair will launch a new feature, the Avant Garde Gallery.
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15 September 2009
Online trend tool hits Oz
The recently appointed representative of UK trend and forecasting service Mudpie is taking on Australasia. Ginger Trend Consulting, which exclusively represents Mudpie throughout Australia and New Zealand, launched its offer to the local market at Fashion Exposed in Melbourne.
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2 September 2009
Melbourne FEX defies expectations
Current theories that recession fears are waning were given extra force over the weekend as Fashion Exposed wrapped up a strong event marked by solid foot traffic and order levels.
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Khoben set for growth spurt
Melbourne womenswear label Khoben has boosted its success at Fashion Exposed Melbourne since launching in Sydney earlier this year.
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Buderim brand scores at FEX
As the stands of Fashion Exposed were dismantled yesterday, Queensland resortwear label Di Designs was reaping the benefits of its new line of Modal clothing.
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Pacific Brands on track
Pacific Brands has claimed renewed focus on its branded business has positioned it to turn its fortunes around, reporting solid operating earnings and cash flow for FY09 despite challenging market conditions.
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