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Fashion Exposed Online is the fortnightly e-Newsletter providing entertaining, up to the minute industry relevant news, features and commentary.

To read the latest edition visit www.fashionexposedonline.com.au or click here to subscribe

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2 September 2010

Fashion that works miracles

A pair of jeans that really fits is a treasure indeed, so it follows that the response to a jeans brand that promises women will look “10 pounds lighter in 10 seconds” has been nothing short of miraculous.
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Cutting edge style stitched up

New Zealand brands have always had a towering reputation for their integrity and innovation and Auckland based label Stitch Ministry is no exception.
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Suits for all seasons

Founded to empower men to dress to impress, Zenetti’s rise to distinction over the 15 years since its launch has seen it become the go-to brand for men who like to meld timeless style with a fresh take on masculinity.
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25 August 2010

Stellar streetwear from Blu Galaxy

Streetwear specialist Blu Galaxy will be offering visitors a fresh hit of urban style when it takes to the stands at Fashion Exposed this weekend.
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Portalogue & Fashion Exposed: a retail revolution

Visitors to Fashion Exposed in Melbourne are set to witness an online revolution for retailers, thanks to an alignment between online buying platform Portalogue and Fashion Exposed - Fashion Exposed Portalogue.
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Seminars explore business of fashion

Industry professionals with an eye for the latest developments in business look set to benefit from a wide ranging array of topics at the forthcoming Fashion Business Seminars at Fashion Exposed.
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iSpyStyle a drawcard at Fashion Exposed

Online fashion resource fashionising.com has signed up as media partner with Fashion Exposed, promising mutual benefits for both parties.
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17 August 2010

New labels a drawcard for buyers

iSpyStyle, the online network for all things creative, is to share its business smarts with retailers and wholesalers at Fashion Exposed next week, as iSpyStyle founder Kate Vandermeer confirmed.
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Threadz that turn heads

Womenswear label Threadz promises to bring fresh inspiration to the market for real women's fashion when it takes a stand at Fashion Exposed.
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Fashionising partners with fair

Online fashion resource fashionising.com has signed up as media partner with Fashion Exposed, promising mutual benefits for both parties.
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10 August 2010

Men need their friends too

Known and loved by girls who like their fashion with a touch of old world 1940s style glamour, Melbourne brand Friends of Couture has also gained a muscular following among style-responsive menfolk.
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Bright star…

For lasses with an eye for fashion with bite, Brisbane label Dogstar is the ultimate buy, combining edgy, sculptured looks with great tailoring and consummate detailing.
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A rare genus of kidswear

A high quality, well considered children’s clothing label covering the needs of both girls and boys and qualifying as uniquely Australian would be almost as rare as a greater bilby or a white koala without successful kidswear company Kangaroo Creek.
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28 July 2010

TFIA takes stand for sustainability

A new event hosted by the Council of Textile & Fashion Industries of Australia (TFIA) at the upcoming Fashion Exposed will showcase leading edge sustainable sourcing and manufacturing for the fashion industry.
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New design precinct launches at fair

A suite of renowned labels have already confirmed their participation in The Design Studio, a brand new precinct at Fashion Exposed.
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StyleMelbourne partners with Fashion Exposed

In light of its forthcoming Melbourne show next month, Fashion Exposed has secured a key alliance with what could well be the ideal media partner, in the form of Melbourne-focused e-zine and blog Style Melbourne.
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14 July 2010

Ethical brand gets back to basics

3Fish, a new player in the basics sector, will be showcasing its ranges for the first time at Fashion Exposed, offering an invaluable point of difference in the form of 100 per cent ethically made clothing.
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Golden Breed returns to the fair

Retro surf brand Golden Breed is making a comeback at Fashion Exposed with a view to expanding its stockist base across Australia.
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Connor menswear's stockist drive

It's a fair comment that Australian men often draw the short straw compared to their female counterparts when it comes to fashion, but menswear brand Connor looks set to change all that when it hits Fashion Exposed this August with a view to boosting its wholesale business.
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29 June 2010

Spanish kidswear to sparkle at fair

The childrenswear offering at Fashion Exposed looks set for a dash of European charm when Melbourne-based company Sparkle T showcases its latest ranges at the fair, including an exciting line from Spain.
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Kids' label a world of difference

A new player has entered the children's clothing market with a striking point of difference; clothing for kids aged three months to three years that reflects the cultural diversity of the globe.
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18 June 2010

Stylish label enters womenswear field

A new label catering to the modern woman's fast paced lifestyle is set to launch at the upcoming edition of Fashion Exposed in Melbourne. The creation of designer Simone Flanagan, Back Paddock makes the most of non-synthetic fabrications to offer stylish, lightweight, low-care clothing that travels well and is available in plus sizes.
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Longbeach launches plus-size brand

Clothing producer Longbeach Apparel New Zealand has announced plans to release a new womenswear label targeting plus size women to the Australian market. The new brand, named Lucabella, will stage its official Australian launch at Fashion Exposed in August, Longbeach product developer Sarah Muschamp confirmed.
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04 June 2010

Italian elegance uncovered

A new label hailing from the heart of Italian fashion is poised to release its high impact ranges to the Australian market this August at Fashion Exposed.
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More ways to look Instantly Fabulous

With a keen understanding that every woman wants control, womenswear wholesaler Instantly Fabulous is launching ‘Control Top Pants' and matching camis at Fashion Exposed in Melbourne.
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19 May 2010

Sex and the City star at Fashion Exposed

The fifth star of Sex And The City 2 is set to make an appearance at Fashion Exposed later this year. Otazu jewellery, which embellishes the necks, fingers, ears and wrists of Carrie, Miranda, Samantha and Charlotte in the upcoming movie, is now available in Australia, with an extensive Otazu product range set to show at Fashion Exposed.
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Hats off to Crochetta

Accessories brand Crochetta is making a welcome return to Fashion Exposed in Melbourne this August, promoting a new direction since current owner and creative director Tahlia Coker took over the brand in 2007.
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5 May 2010

UK lingerie giant goes French

UK lingerie brand Eveden is set to unveil an expanded product range during its appearance at Fashion Exposed in Melbourne later this year. Eveden general manager, Australia & New Zealand Janine Fisk confirmed the company's offer would include a dash of French chic going forward.
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Fashion Exposed launches VM contest

The upcoming instalment of Fashion Exposed will uncover the magic of presentation with the launch of visual merchandising contest Spirit of the Season. Targeting professionals and students, the contest is open to individuals or teams of up to three.
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Sweetness & Verve to expand

Sweetness & Verve will be showcasing an expanded range with its debut appearance at Fashion Exposed in August. Now three seasons old, the Melbourne label was designed to embody femininity and individuality, said founder Andrea Loughran.
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Cashmere Angel grows wings

Cashmere Angel is result of the long-held dream of founder Isabel Loxton, who established the label five years ago to produce a line of luxurious, quality ladies cashmere in fashion-conscious styles, offering outstanding value for money.
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Denim master goes on show

In the highly competitive and seemingly saturated denim market, one label stands out as having successfully carved a niche for itself; a niche that it could now be said to have mastered beyond dispute.
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Gingerlilly Junior’s hot new look

Sleepwear specialist Gingerlilly will be launching its latest range of kids’ styles at the upcoming Fashion Exposed, and, if the enthusiasm of label founder Vanessa Sofia is any indication, kidswear buyers will not be disappointed.
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20 April 2010

LTB denim gets street wise

High end Melbourne-distributed denim label LTB Jeans has confirmed it will showcase its hip men's and women's ranges in the streetwear category of Fashion Exposed in Melbourne this August.
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Real women have curves & bras to match

A UK lingerie label designed to make fuller figured women feel gorgeous is poised to repeat its knockout success on these shores, in the wake of its Australian launch in late 2009.
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8 April 2010

New label offers Pua fashion

A recent addition to the brand offering of established Melbourne fashion house Melro Distributors will make its debut appearance at Fashion Exposed this August.
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Eaden promises comfort for women

A new sleepwear brand for women is set to take the market by storm, offering relief from hot flushes associated with menopause, pregnancy and cancer treatment. Eaden founder and director Wendy Eade first developed the label in response to her own experiences.
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24 March 2010

Manzoni back in fashion fair business

Renowned bag brand Manzoni is returning to the trade fair scene, having confirmed its participation at the upcoming Bags & Accessories Fair in Melbourne.
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Boutique bag brand launches

New wholesale brand Rosa Bella Handbags has launched with a mission; to supply the boutique market with quality products at attainable prices.
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