Meet a selection of the Melbourne 2010 Fashion Designers...

Introducing the fashion designer, the name behind the label. Find out about their lives, inspirations and their achievements that have brought them here today.  

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Lucy Tucker – Sainte Lucie

“Paris today, London tomorrow,” read an email from Lucy Tucker on August 10. It was business as usual for the Adelaide designer who regularly heads abroad to case the latest trends for Indy C, the highly successful shoes and accessories label she and her sister-in-law Cindy Tucker founded in 2006. (more...)

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Susie Lagudi – Tuelle

The label’s name is a play on tulle, that most feminine of fabrics and synonymous with celebrations. Susie Lagudi’s childhood was full of them. (more...)
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Linda Wadman – Poetic Justice

Movies, vintage fashion books, a girl on the street – those and many other influences inspire her collections, reflects Linda Wadman. (more...)


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Robin Alexander – Breathless

The black and white dress with the zig-zag patterned skirt could have been a disaster in less skilful hands. Fans of Breathless can breathe easy. Robin Alexander, head designer of the famed Perth label, knows exactly how to combine elegance and drama to stunning effect.   (more...)

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Kathryn Mudie - Empire Rose

Just days after Fashion Exposed, Kathryn Mudie will be in the thick of Perth Fashion Week. Then she'll barely have time to draw breath before flying off to New York Fashion Week. (more...)

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Michael Pattison – Trix & Dandy

Michael Pattison doesn't commune with nature or listen to Bach's cantatas before he tackles a new collection. "I simply draw away until I get excited about a certain detail or shape, then elaborate on that," says the New Zealand designer. (more...)

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Linda Bergskas - Guanabana

The reptile cosying up to Linda Bergskas is called Guana Miss Bana. They're great mates - so much so, that the Newcastle-based Norwegian designer named her first boutique, then her label, in honour of her pet Diamond Python. (more...)

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Taree Birse

In March, Taree Birse was named The Next Big Thing in Fashion at a gala bash held at Sanctuary Cove. It was yet another accolad e for the Gold Coast designer whose tally includes Australian Wool, Flair and Gold Coast Incubator awards – so what's so special about her? (more...)

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Emma Chappell - Cilla & Pepe

Cilla the cat and Pepe the parrot have long gone to pet heaven, but the playful spirit of those childhood companions lives on in Cilla & Pepe, the lingerie label launched by Sydney designer Emma Chappell in late 2007.  (more...)

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Dainy Sawatzky – Body

The Australian Ballet School's doctor was blunt to a fault. "If you don't stop now, you'll be arthritic by the time you're 23," he told the shocked young Melbourne dancer who was auditioning for a place in the school.(more...)

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Claudia Lyon – House of Lyon


It was one of those chance encounters that make TV's Next Top Model look drab. (more...)



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Kate Castelli – Cheeky Tots


Conformity has never appealed to Kate Castelli. "I was the oddball at (Perth's) Bently TAFE," she recalls. "While everyone else did big gowns or streetwear for their graduation collections, I did lingerie and unlike the others, I didn't want to start out at a small company." (more...)




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Deborah Ives – Redbox7


Melbourne designer Deborah Ives set herself a tough challenge in 2005. "I wanted to design the perfect gym pants," she says. (more...)





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Nadia Pearse – Made in Donald

Nadia Pearse was well into her Autumn-Winter 2011 collection when she realised why part of her palette seemed oddly familiar. "They were my school uniform colours," she explains. "It was a bit horrifying." (more...)


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Tahlia Coker – Crochetta

"For Down on the Ranch we're doing cable knits in soft colours like peach, olive, taupe and cream – just beautiful," says Tahlia Coker. "I imagine a farmhouse with logs crackling in the fireplace."  (more...)


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Yael Carmeli - B Free Intimate Apparel

There's nothing new about seamless lingerie. Seam-free plus beautiful textiles, shapes and embellishments is an entirely different matter. "Until now, there's been nothing like it on the market," assures Yael Carmeli. (more...)







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Inez Thamrin – PinClove 

What an intriguing name for a new women's label. Plenty of thought went into it. As 25-year-old Sydney designer Inez Thamrin explains, inspiration began with that alluring flower, the Pin Clove. (more...)





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Johanna Doherty – Grace & Audrey

Where were those stylish, quality shirts and blouses that are indispensible to any upwardly mobile woman's wardrobe? Rarer than hen's teeth, discovered young Melbourne designer Johanna Doherty.
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Anna Walsh - Bodypeace

Great fabric; shame about the designs and colours, Anna Walsh thought when she came across garments made from bamboo fibre for the first time. (more...)







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Danni Townsend-O'Neil & Brooke Murphy – Tickets For Coco

In April, Tickets For Coco featured at boutique fair, Magnolia Square, in Adelaide and scored a double hit. Every item sold out and a top Sydney fashion agent snapped up the label on the spot. (more...)



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Caroline Moore - Caroline Moore

Every pattern and garment at Caroline Moore's base in Christchurch is cut by women, all of them expert seamstresses. "There are no men involved. No particular reason; it's just the way things are," says the designer. (more...)






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Andrea Loughran – Sweetness & Verve

The various definitions of "sweet" and "verve" on the website of the fetching new women's label are not surprising. After all, designer Andrea Loughran majored in English Literature at Melbourne University – and what an enterprising student she was. (more...)






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Melanie Quirk – Gypsy Kids

The Kimono dress teamed with the Ra Ra bloomers is a treat. Likewise the Chinese-style jackets and playsuits, and Kaftan tops. All and lots more come in vibrant colours and prints, and there's plenty of tummy and action room. (more...)


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Wendy Eade – Eaden

To footy-mad Melbourne, Wendy Eade is the wife of Western Bulldogs coach Rodney Eade. To grateful women across Australia, she is the talent behind Eaden, the label that has given a literal boost to the meaning of sleepwear. (more...)

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