THE FORUM

Join us across 2 days as industry experts come together to deliver you a wide range of both business and fashion focused smart seminars.

Fashion Exposed Now has announced the addition of The Forum, a space for a series of talks to be held across the weekend. These will include best-practice tips for retailers and brands alike, spanning digital strategies and retail thought leadership. The speakers have been handpicked for the audience of fashion buyers, retail owners, stylists and designers.

These seminars are free to attend and are available to book through registration.

DAY ONE - SUNDAY 2 FEBRUARY

10:30am - 11:15am
Sustainability – what your customers want to know!
Elizabeth Park, Founder, Fashion True Futures (FTF)

Sustainability - it’s top of everybody’s agendas and as customers become more and more conscious of the challenges that exist in our fashion supply chains, retailers must take steps to do the right thing in working more responsibly.

Elizabeth will open up the expectations of consumers in today’s fast moving industry, talk about why sustainable fashion is here to stay and take you through some of the steps you can take to meet these demands, in a vibrant and prosperous fashion industry.

12:30pm - 1:15pm
Hi Bricks and Mortar, my name is Online, nice to e-meet you!
Gemma Ostroburski, Founder/ VM Trainer & Retail Strategy & Sophie MacFarlane, Digital Market & Social Media, TalkShop

This informative and engaging session will assist independent retailers in making sure that both sides of your business are ‘talking’. In this digital age, it can be a challenge to keep up with your customers needs, as more and more enjoy a combination of online and face-to-face service. The consumer is busy and more time poor than ever, so let’s work out “are you being served?” Join Gemma & Sophie as they impart valuable tips from both sides of the business, to get your online and bricks and mortar stores talking the same language to, two very different customer types - it can be done!

Visit: talkshopretail.com.au
Follow: facebook.com/TalkShop & instagram.com/talkshop

2:30pm - 3:15pm
Tech and tarot in Fashion business
Saskia Fairfull, Founder, Independent Fashion Advisory Board (IFAB)

What do technology and tarot cards have to do with fashion?  Interestingly, it’s about gathering business information to gain clarity on the past and present.  Communicating with your existing and potential customers.  Trusting your intuition and optimising data through digital channels to increase business growth. This is a technology session delivered in a very non-tech way. Saskia will delve into areas such as factors driving change, consumer trends and emerging solutions while linking back to everyday business strategies and tasks.

Visit: fashionadvisors.co
Follow: instagram.com/fashionadvisors.co + linkedin.com/in/saskiafairfull/

DAY TWO - MONDAY 3 FEBRUARY 2020

11:00am - 11:45am
People buy from people. Where are YOU in your business?
Fiona Killackey, Founder, My Daily Business Coach & MDBC Consulting

How much of yourself should you put into your brand, when it comes to marketing it? In this talk you'll learn what 'humanising you business' really means. It's said that people buy from people, but for many small business owners putting your own face out there, or talking about things outside of the products / services you offer can feel daunting.

Figurehead marketing is one of the best ways to market your business, but for most it's not even a part of their marketing strategy. Think about the brands you love most, many of them have a real person / team behind them that are part of the appeal. In this session you'll learn how you can add more 'humanity' into your marketing (without 24/7 selfies) and how this can positively impact your audience and sales.

Visit: http://mydailybusinesscoach.com
Follow: instagram.com/mydailybusinesscoach + facebook.com/mydailybusinesscoach

1:00pm - 1:45pm
A guide for fashion retailers beginning their ethical sourcing journey…
Vivienne Howell, Founder/CEO, Mindful Sourcing

With retail customers asking more and more questions about ethical fashion, many now want to know if their apparel retailer is sourcing labels ethically.

In this session, learn what ethical fashion means, how to source ethical labels for your store and discover how to answer a range of customer queries about ethical fashion so you can satisfy your customer’s needs. 

Visit:  mindfulsourcing.com
Follow: linkedin.com/in/vivhowell/

*Program subject to change.