Run Don’t Walk: Less Than 4 Weeks Until Fashion Exposed Now

 
Polo Ralph Lauren swim exhibiting at Fashion Exposed Now


Polo Ralph Lauren swim exhibiting at Fashion Exposed Now

 

Fashion Exposed Now will return in less than 4 weeks, with a weekend showcase at Sydney’s International Convention Centre on the 9th and 10th of February 2019.

Fashion Exposed Now is Australia’s largest fashion only buying event (no pillows or scented candles in sight) providing an unrivalled opportunity for retailers to discover new and established Australian and International labels and to build sustainable relationships in the fashion industry.

On Show at Fashion Exposed Now:

  • World renowned international labels

  • Well known and established Australian and NZ labels

  • International labels launching in Australia for the first time

  • Emerging Australian labels

To register as a brand or buyer, visit https://www.fashionexposed.com/.

In addition to the trading floor, Fashion Exposed Now has announced the addition of The Forum, an outstanding seminar program to be held across the weekend. These will include best-practice tips for retailers and labels alike, spanning digital strategies and retail thought leadership.

The Forum at Fashion Exposed Now’s all-star line-up of industry professionals will share their valuable insights at a range of seminars across the two days. For the full

speaker line-up and seminar registration, visit https://www.fashionexposed.com/seminars/ (also listed below).

FASHION RETAIL AND THE WIDER WORLD: PURPOSE AND CUSTOMER EXPERIENCE

David Bush
David Bush Consulting

David Bush is the former General Manager of Women’s wear at David Jones and is now Founder of David Bush Consulting, utilising his abilities as a manager and strategist to build high performing labels. As well as having a passion for strategic management and the business of fashion, David is always focused on leading and developing high performing teams to continued and sustainable success. David will be speaking at The Forum at Fashion Exposed Now, drawing on his 30+ year career, about ‘Fashion retail and the wider world: Purpose and customer experience’.

TREND FORECASTING IN A FAST MOVING MARKET

Tash Sefton
WhereDidYourStyleGo

Fashion tastemaker and consultant Tash Sefton will be sharing her expertise on trend forecasting in a fast moving market. Tash’s extensive experience has seen her hold senior buying and product development roles for some of Australia’s most successful fashion retailers over the past 20 years. Her unique perspective on style has been influenced by years of dissecting global trends for the mass market.

THE 4 MAGIC STEPS TO GROWING YOUR ONLINE SALES

Scott Evans
Gorilla 360

Selling online can be a confusing and frustrating experience. It seems every week there’s a new Facebook or Google tactic or must have ecommerce app. But, the fact is, selling online doesn’t have to be so hard. The most successful online stores use a clear process to grow their sales. Scott will help you cut through the fluff and focus on the 4 most important steps you need for growing your sales.

DISCOVER NEW WAYS TO GROW YOUR BUSINESS AND ATTRACT MORE CUSTOMERS

Franziska Iseli
Basic Bananas

Join Franziska as she helps you to discover you why don’t need a 50-page marketing plan to grow your business exponentially. In this seminar, you will learn how to select the right marketing strategies, how your business can compete with big companies on a small budget, why it’s easier to get noticed than ever before and how you can truly understand and engage with your target market. At the end of this session you will walk away with your own one-page marketing plan, filled in and ready to go so you can hit the ground running.

HOW TO CREATE AN ENGAGING E-COMMERCE SITE

Andy Homan
Process Creative

The online fashion space is getting increasingly competitive and merchants are always looking for that competitive edge. Andy will outline why cultivating a distinct and clear brand message is so important. He’ll also look at ways to improve your site’s user experience and why personalisation and merchandising are essential for all fashion labels competing online. Plus, we’ll take a look at emerging trends and how you can stay ahead.

HOW TO SURVIVE & THRIVE IN A BRICKS & MORTAR STORE

Susie Campbell
Hullabaloo PR

Retail can be tough; especially bricks and mortar but there are ways to overcome the challenges.  During this seminar, Susie will inspire you and get you excited about your store and the possibilities to stand out as a fashion retailer and use some rather more creative marketing ideas than perhaps you had considered. Don’t be satisfied with following the crowd, come along and learn how you can make your fashion store known and famous.

STEPS TO IMPROVE YOUR SOCIAL MEDIA PRESENCE

Kristyn Levis & Brenda Gaddis 
3C Digital

As a small business owner, you need the tools to handle your social media platforms effectively to attract new customers and keep the loyal ones happy. This interactive seminar will cover: How to find out which social media platform is right for your business, what and when you should post, how to recognise when your audience is online, tools you can use to create attractive posts, plus, crucial tips you must know when running social media ads.

Fashion Exposed Now provides a platform for Australian apparel, accessory and footwear labels to showcase their collections. Offerings include emerging, Australian made, European and high-end labels. The show provides an unrivaled opportunity for Australian and International labels to meet with retailers from across Australia and New Zealand and build sustainable relationships.

Retailers and buyers interested in attending Fashion Exposed Now can register via the website www.fashionexposed.com

END

Fashion Exposed Now will be staged at Sydney’s International Convention Centre on the 9th and 10th of February 2019.

For more information, please visit fashionexposed.com or contact Sacha Hart at HUSH Communications.

Email: sacha@hush.com.au Phone: 02 9331 1170

INTERNATIONAL SUPERSTARS FOR BEACH & BODY 2019

POLO RALPH LAUREN WEB.jpg

Leading American designer Kenneth Cole loves the elegance of classic black. For knockout impact, look no further than the one-piece swimsuits featured in his latest women’s beachwear collection – super sleek black numbers that entice with details such as macramé lacing, gossamer fine mesh and eyelet embroidery.

Sharing star billing with Kenneth Cole New York at the Sydney 2019 Fashion Exposed Now fair  will be Ralph Lauren’s Polo and Lauren labels, and hot Canadian favourite, Dsquared2.

The North Americans will provide more than an elite international flavour for the fair’s Beach & Body section. Between them, the four labels offer all the key new season trends – especially the sensuous, but tasteful one-piecer.

The pieces feature cut-outs, deep vees, plunging backs and sheer inserts with the overall effect ultra chic, immaculately styled swimwear.

Palettes and prints echo the mood. Bright solids that emphasise clean silhouettes are favoured by all four labels and all-black or the monochrome drama of black and white, get big play. There is also a profusion of fine stripes, while prints range from intricate florals and paisleys to tropical themes.

Classic styling extends to bikini bottoms – a cool alternative is the hipster – while tops include bandeaus, halter necks, tankinis and prettily frilled numbers.

Among the standouts: A delectable floral suite – one-piece, bikini, hipster and lean long-sleeved top – in cornflower blue, rose and white from Lauren Ralph Lauren (“the label is inspired by true American aristocracy and Hollywood glamour”); striking geometrics from Dsquared2; some dazzling abstract prints in Ralph Lauren’s edgy Polo range, and – easy choice - Kenneth Cole’s black beauties, though he also offers lots of colour.

In contrast to Cole and Ralph Lauren whose fame is inextricably linked to the Big Apple, Dean and Dan Caten (originally, Catenacci), the 53-year-old identical twin brothers behind Dsquared2, proudly proclaim their internationalism through their label’s slogan “Born in Canada, living in London, made in Italy”.

In 1991, the Catens moved to Milan where they worked as designers for the house of Gianni Versace and denim brand Diesel before launching Dsquared2 in 1995. Madonna gave the brothers a huge boost when she commissioned them to design more than 150 pieces for her 2001 Drowned World tour, but they have long been celebrities in their own right.