Harla designer Natasha Wyer discusses her resort fashion label.
My brand is: Harla, a refreshingly unique resort wear label. It was inspired by my years working in the Mediterranean on luxury yachts and by the sun and the ocean of my home now in Sydney. The uncomplicated style of Harla delivers comfort and femininity. I create the fabric prints and designs to flatter and compliment the shape of a woman’s body.
Its point of difference is: Its versatility to enable the wearer to move from the beach, to lunch and into the evening. There’s no set rule to wearing Harla - it can be as casual or as formal as you make it.
It’s aimed at customers who: Enjoy their freedom and love dressing to feel sexy, confident and feminine.
The collection at Fashion Exposed Now will feature: A 100% bamboo essentials range as well as a few cotton knits for autumn. The range has a good mix of long and mid-length dresses, with drawstrings or lightly elasticated at the waist. I love wrap dresses so I’ve included four in this collection. There is a 3/4 sleeve shift dress and the whole range is made in Harla’s signature screen printed fabrics.
My favourite piece is: The Stevie wrap dress. It’s beautiful, elegant and drapes effortlessly. I feel incredible when I’m wearing it. The fabric I created for this dress plays a huge role in the design itself.
The wholesale price points are: $24 for the 100% Bamboo Essential range and up to $75 for the more detailed crepe dresses.
The fabrics and colourways include: 100% bamboo in neutral colours with a combination of soft coastal colours and rich earthy tones in the rayon prints. There are a few staple black and white crepe pieces.
It is manufactured in: Canggu, Indonesia. I work closely with my tailor and fabric printer throughout the production process to ensure the standard and detail is always there. I feel strongly about fair wages, good working conditions and an ethical production process which is why my tailor and his small team of six were a perfect match for Harla.
My brand is currently stocked at: Papango in Newcastle. Gold Dust Traders in Port Macquarie. Aimee Lee Designs in South West Rocks. Déjà Vu in Bangalow. Bird on a Wire in Burleigh Heads. Temple Bay, Bella Beachie, Neon Laundry, The White Owl and Style Me Luxe in Brisbane. Dessa in Noosa.
I predict the biggest trend this year will be: Not so much a trend but, with an increasingly busier lifestyle, we’re dressing more for convenience and comfort. We’re steering clear of anything that’s over complicated. While we still want to be stylish and look great, comfort is playing a bigger role than ever before.