Join us across 2 days as industry experts come together to deliver you a wide range of both business and fashion focused smart seminars.
Fashion Exposed Now has announced the addition of The Forum, a space for a series of talks to be held across the weekend. These will include best-practice tips for retailers and brands alike, spanning digital strategies and retail thought leadership.
The speakers have been handpicked for the audience of fashion buyers, retail owners, stylists and designers. BOOKINGS OPEN SOON.
Saturday 9 February 2019
9.30am – 10.30am
Trend Forecasting in a Fast Moving Market
Tash Sefton, CEO, WhereDidYouStyleGo
Fashion tastemaker and consultant Tash Sefton will be sharing her expertise on trend forecasting in a fast moving market. Tash’s extensive experience has seen her hold senior buying and product development roles for some of Australia’s most successful fashion retailers over the past 20 years. Her unique perspective on style has been influenced by years of dissecting global trends for the mass market.
11.30am - 12.30pm
Sustainability, Transparency, Why it Matters and Why Business Should Take Note
Laura Wells, Science communicator/ model/ environmentalist
Leading Australian plus sized model and environmentalist Laura Wells will be discussing all things transparency, sustainability and why businesses should take note. Holding degrees in both Biology and Law and working for the past decade internationally as a model, Laura’s passion for the environment, love for the ocean and interest in climate change has lead her to become a positive role model, advocate and ambassador for change.
1.30pm - 2.30pm
4 Magic Steps to Growing Your Online Sales
Scott Evans, Gorilla 360
Selling online can be a confusing and frustrating experience. The most successful online stores use a clear process to grow their sales. Scott will help you cut through the fluff and focus on the four most important steps you need for growing your sales.
3.30pm - 4.30pm
Discover New Ways to Grow Your Business and Attract More Customers
Franziska Iseli, Basic Bananas
Join Franziska as she helps you discover why you don’t need a 50-page marketing plan to grow your business exponentially. Learn how to select the right marketing strategies, how your business can compete with big companies on a small budget, why it’s easier to get noticed than ever before and how you can truly understand and engage with your target market. You will walk away with your own one-page marketing plan, filled in and ready to go.
Sunday 10 February 2019
9.30am – 10.30am
How to Create an Engaging E-Commerce Site
Andy Homan, Process Creative
The online fashion space is increasingly competitive and merchants are always looking for that competitive edge. Andy will outline why cultivating a distinct and clear brand message is so important. Learn ways to improve your site's user experience and why personalisation and merchandising are essential for all fashion brands competing online. Plus, review how you can stay ahead.
12.30pm – 1.30pm
How To Survive and Thrive in a Bricks & Mortar Store
Susie Campbell, Hullabaloo PR
Retail can be tough; especially bricks and mortar but there are ways to overcome the challenges. Find inspiration from your store and get excited about the possibilities to use more creative marketing ideas than ever before. Come along and learn how you can make your fashion store stand out.
2.30pm – 3.30pm
Steps to Improve Your Social Media Presence
Kristyn Levis & Brenda Gaddis, 3C Digital
As a small business owner, you need the tools to handle your social media platforms effectively to attract new customers and keep the loyal ones interested. Find out which social media platform is right for your business, what and when you should post, how to recognise when your audience is online, tools you can use to create attractive posts, plus, crucial tips you must know when running social media ads.
*Program subject to change