Susie first discovered her flair for connecting with the media and public relations, whilst Serving in the Royal Navy. Tasked to create an array of catering, retail and leisure services, within a busy Naval Base, from concept to open day, each outlet was created with a unique personality, aimed at a very specific market, each one becoming hugely popular with locals and visitors alike.
Now based in Sydney, working with both local and interstate clients, Susie brings her creative eye and practical approach to using the media, in pursuit of her big bold goal to keep 5000 businesses in business and is one of the only small business PR companies, to create media stunts for clients.
Making use of three key strategies - media, creating memorable customer experiences and collaborations, Susie helps businesses to stay in business by becoming known and famous.
And whilst she loves to support bricks & mortar, she frequently supports online businesses, recognising the positive effect of using the media and offline strategies and how they can help to create the customer experience that will allow them to stand out in a crowded online market.
Her company, Hullabaloo PR, a public relations and content agency, believe businesses do better when they work together and that engagement with their community, creating a memorable customer experience and connecting with the media is key to their success.
Susie will be presenting How To Survive and Thrive in a Bricks & Mortar Store at The Forum, 12.30pm - 1.30pm on Sunday 10 February.
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