Session Details

Seminar / Monday 3 February
11:00am - 11:45am
People Buy From People. Where Are YOU In Your Business?
Fiona Killackey, Founder, My Daily Business Coach & MDBC Consulting

What Can You Learn?

How much of yourself should you put into your brand, when it comes to marketing it? In this talk you'll learn what 'humanising you business' really means. It's said that people buy from people, but for many small business owners putting your own face out there, or talking about things outside of the products / services you offer can feel daunting.

Figurehead marketing is one of the best ways to market your business, but for most it's not even a part of their marketing strategy. Think about the brands you love most, many of them have a real person / team behind them that are part of the appeal. In this session you'll learn how you can add more 'humanity' into your marketing (without 24/7 selfies) and how this can positively impact your audience and sales.

Visit: mydailybusinesscoach.com

Follow: Instagram @mydailybusinesscoach + Facebook @mydailybusinesscoach

Presented by…

Fiona Killackey

FOUNDER / MY DAILY BUSINESS COACH & MDBC CONSULTING

Fiona Killackey is a business consultant and coach and the founder of My Daily Business Coach a consultancy that provides business consulting, 1:1 coaching, branding + marketing workshops, online learning products and creative ideation. Her clients include Audible, Etsy, Australia Post, L’Oreal, AMEB, and various government departments, as well as a host of creative small business owners like CULTIVER, The Design Files, So Frenchy So Chic, Mi Goals, OK Motels, Timbermill, Anaca Studio and many more.

Fiona is regularly asked to speak on branding, marketing and content for conferences and events, including Shopify Talks, Creative Mornings and Esty’s Captains Summit.